5 minute read

Deja Vu? GPU Prices Surge, Sparking Shortage Concerns

Remember the dark days of the GPU shortage, when graphics cards were rarer than hen’s teeth and prices soared to astronomical levels? Well, it seems history is repeating itself. Reports are surfacing that GPU prices are once again on the rise, leaving gamers and PC enthusiasts feeling a familiar pang of frustration.

An Nvidia RTX 5090 graphics card.
An Nvidia RTX 5090 graphics card. | Photo by Tom Warren/The Verge

The Return of Inflated Prices

Recent observations indicate a significant markup on various AMD and Nvidia GPUs. A prominent example highlighted by The Verge involves Central Computers, a well-known Silicon Valley computer store. They were offering an AMD Radeon RX 9070 XT, originally priced at $600, for a staggering $850 – a $250 increase. This isn’t an isolated incident; widespread price hikes are being reported across major US retailers and online marketplaces like eBay.

The situation is particularly dire for high-end cards. The Nvidia RTX 5080, with an MSRP of $999, is now fetching over $1,500 on the street. As for the top-of-the-line RTX 5090, originally priced at $1,999, good luck finding it for under $3,000. These inflated prices are making it increasingly difficult for gamers and professionals to acquire the hardware they need.

A Look at the Numbers

To illustrate the extent of the price surge, here’s a table summarizing the MSRP, average eBay street price (from March-April), and the best retail price observed on April 25th:

ItemMSRPAverage eBay street price (Mar-Apr)Best retail price (April 25th)
AMD Radeon RX 9070 XT$599$957$880
AMD Radeon RX 9070$549$761$835
Nvidia RTX 5090$1,999$3,871$3,140
Nvidia RTX 5080$999$1,533$1,390
Nvidia RTX 5070 Ti$749$1,052$825
Nvidia RTX 5070$549$715$610
"Best retail price" is the actual price seen for a card on April 25th - roughly the minimum you'd pay.

As you can see, the markups are substantial across the board. Even mid-range cards like the RTX 5070 Ti and RTX 5070 are selling for significantly more than their suggested retail prices.

Beyond Tariffs: Unraveling the Causes

While tariffs may play a role in the increasing prices, they aren’t the sole culprit. Reports indicate that retailers themselves might be contributing to the problem. As early as March, evidence suggested that some retailers were already engaging in practices that artificially inflated prices. This raises concerns about potential price gouging and the need for greater transparency in the GPU market.

Potential Contributing Factors

Several factors could be driving this resurgence of inflated GPU prices:

  • Increased Demand: The demand for GPUs remains high, driven by gaming, cryptocurrency mining (although less so than in the past), and AI/machine learning applications.
  • Supply Chain Disruptions: Lingering effects from past supply chain disruptions could still be impacting the availability of GPUs.
  • Component Shortages: Shortages of specific components used in GPU manufacturing could be limiting production capacity.
  • Speculation and Scalping: The fear of shortages can lead to speculative buying and scalping, further exacerbating the problem.
  • Retailer Practices: As mentioned earlier, some retailers may be intentionally marking up prices to maximize profits.

Impact on Gamers and PC Enthusiasts

The rising GPU prices have a significant impact on gamers and PC enthusiasts. Many are forced to delay upgrades, settle for lower-end cards, or pay exorbitant prices to acquire the hardware they desire. This can stifle innovation and limit access to the latest gaming experiences.

For budget-conscious gamers, building or upgrading a gaming PC becomes increasingly challenging. The GPU is often the most expensive component, and inflated prices can push the overall cost beyond reach.

While the situation may seem bleak, there are a few strategies you can employ to navigate the current GPU market:

  • Be Patient: If possible, wait for prices to stabilize. The market is constantly fluctuating, and prices may eventually come down.
  • Shop Around: Compare prices from multiple retailers and online marketplaces. Look for deals and discounts.
  • Consider Used Cards: Explore the used market for potentially lower prices. However, be cautious and thoroughly inspect the card before purchasing.
  • Opt for a Lower-End Card: If you don’t need the absolute best performance, consider a lower-end card that is more readily available and affordable.
  • Monitor Stock Alerts: Sign up for stock alerts from retailers to be notified when GPUs become available.

The Future of GPU Pricing

The future of GPU pricing remains uncertain. It will depend on a variety of factors, including supply chain stability, demand fluctuations, and retailer practices. It’s crucial for consumers to stay informed and make informed purchasing decisions.

Hopefully, this price surge is a temporary blip and the GPU market will eventually return to a more stable state. Until then, be prepared to exercise patience and resourcefulness in your quest for the perfect graphics card.

In conclusion, the resurgence of inflated GPU prices is a concerning trend that impacts gamers and PC enthusiasts alike. While the causes are multifaceted, the consequences are clear: higher costs and limited access to the latest hardware. By staying informed and employing strategic purchasing tactics, consumers can navigate this challenging market and hopefully secure the GPUs they need without breaking the bank.


Source: The Verge