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Google’s AI Mode Gets a Boost: Gemini 2.5 Pro and Deep Search Arrive

Google is pushing forward with its AI-powered search experience, AI Mode, by integrating new features and capabilities. The tech giant is adding the powerful Gemini 2.5 Pro model and the innovative Deep Search functionality to its dedicated Search chatbot. This move signals Google’s ambition to make AI Mode the primary way users interact with its search engine.

But what does this mean for you? Let’s break down the key updates:

  • Gemini 2.5 Pro Integration: This update brings a more advanced AI model to the AI Mode chatbot, promising more accurate, nuanced, and comprehensive search results. Gemini 2.5 Pro is designed to understand complex queries and provide insightful answers.
  • Deep Search Capability: Deep Search aims to go beyond traditional keyword matching. It analyzes the context and intent behind your search queries to deliver results that are more relevant and helpful. Think of it as Google trying to understand what you’re really looking for, not just what you typed.

These new features are initially available to Google AI Pro and Google AI Ultra subscribers. However, the strategic integration of these tools into AI Mode suggests that Google envisions this AI-powered experience as the future of search for all users.

[Include Image] Google AI

AI Phone Calls: Let Google Do the Calling

Remember Project Astra, the AI assistant Google teased earlier this year? A limited version of its phone-calling capability is now rolling out to AI Mode. This feature allows Gemini to contact local businesses on your behalf to inquire about availability and pricing. For example, you might see an option like “Have AI check prices” when searching for local services.

This functionality is currently limited to simple inquiries about local businesses. While all Search users will have access to AI phone calls, Google AI Pro and AI Ultra subscribers will enjoy higher usage limits.

What This Means for Local Businesses

This new feature could significantly impact how customers interact with local businesses. Businesses should be prepared to handle AI-generated phone calls and ensure their information is accurately represented online. It’s a good idea to:

  • Verify your business information on Google Maps and other online directories.
  • Train your staff to recognize and handle AI-generated inquiries.
  • Consider how you can leverage this technology to improve customer service.

Deep Search is a game-changer. Instead of just looking for keywords, it uses AI to understand the meaning behind your search. This allows it to:

  • Provide more relevant and accurate results.
  • Answer complex questions that require reasoning and inference.
  • Surface information that you might not have found with traditional search methods.

Imagine you’re planning a trip to Italy. Instead of just searching for “hotels in Rome,” you could ask “What are some unique boutique hotels in Rome near historical sites, with good restaurants nearby?”. Deep Search is designed to understand the nuances of your request and provide tailored recommendations.

The Future of Search: Conversational and AI-Powered

Google’s continued investment in AI Mode suggests a clear vision for the future of search: more conversational, more personalized, and more intelligent. By integrating powerful AI models like Gemini 2.5 Pro and innovative features like Deep Search and AI phone calls, Google is transforming the way we find information online.

As AI technology continues to evolve, we can expect even more sophisticated and intuitive search experiences. This shift will require users to adapt to new ways of interacting with search engines and businesses to optimize their online presence for AI-powered discovery.

Actionable Takeaway: Try using Google’s AI Mode with more complex and nuanced queries to see how Deep Search and Gemini 2.5 Pro can improve your search results. Experiment with different types of questions and observe how the AI interprets your intent.

FAQ About Google’s AI Mode

  • What is Google’s AI Mode? It’s a new way to search that uses AI to provide more relevant and personalized results.
  • How do I access AI Mode? It’s rolling out to Google users, particularly Google AI Pro and Ultra subscribers.
  • What is Gemini 2.5 Pro? A powerful AI model that enhances the accuracy and understanding of AI Mode.
  • What is Deep Search? An AI-powered feature that understands the context behind your search queries.
  • Can AI call businesses for me? Yes, in a limited form, AI Mode can contact local businesses to inquire about pricing and availability.

Key Takeaways

  • Google is heavily investing in AI-powered search with AI Mode.
  • Gemini 2.5 Pro and Deep Search are now integrated, improving search accuracy and relevance.
  • AI phone calls are rolling out, allowing AI to contact local businesses for you.
  • The future of search is conversational, personalized, and AI-driven.

Source: Engadget

Tags: ai | deep-search | gemini-25-pro | google | search

Categories: Software

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