Samsung & Glance: AI-Powered Lock Screen Ads Use Your Selfie!
Samsung & Glance: Your Face, the New Ad Platform?
Ever unlock your phone and think, “Hmm, I wonder what ads I’ll see today?” Probably not. But Samsung and Glance are betting you will be seeing more, thanks to a new AI-powered collaboration. Get ready for AI-generated lock screen ads that use your selfie!
Glance, known for its ad-heavy lock screen experiences, is teaming up with Samsung to deliver a new “AI shopping” experience. This feature, rolling out to numerous Samsung phones this month, promises customized fashion ads based on… your face.
How Does This AI Shopping Experience Work?
Glance has been pre-installing its software on various phones for years, offering pretty pictures and news alerts alongside ads and tracking. Now, they’re adding an AI layer. Here’s the breakdown:
- Selfie Time: The AI uses your selfie to generate personalized ads.
- Opt-In Experience: Thankfully, it’s an opt-in feature. You can stick with your regular lock screen if you prefer.
- Standalone App & Integrated Lock Screen: Glance AI will be available as both a standalone app and integrated into the lock screen.
The Future of Lock Screen Advertising
This partnership raises some interesting questions about the future of advertising. Will personalized, AI-driven ads be more effective? Or will users find them intrusive and creepy? Only time will tell.
Ultimately, the success of this venture hinges on user acceptance. Will people embrace the convenience of AI-powered shopping, or will they reject the idea of their faces being used for targeted advertising? Let us know what you think in the comments!
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Source: Ars Technica
